Account Executive, Menswear

Ralph Lauren – New York, NY

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world s most widely recognized families of consumer brands.


Position Overview

Manage and nurture a mutually profitable business relationship with an assigned account structure that supports the Ralph Lauren brand strategy.

Essential Duties & Responsibilities

  • Develop and implement financial business plan for territory by account
  • Partner with Planning team to ensure seasonal assortment plans meet the business objectives and needs for each account in collaboration with Buyer
  • Ensure high level of professional and proactive communication with all levels of account management structure to drive business towards plan achievement
  • Manage integrated marketing plan (Capital, Advertising, Collateral) by account
  • Accountabilities/Action Steps:

  • Propose, negotiate and finalize seasonal Sales and Receipt plans by account by door
  • Develop seasonal financial flow worksheet for each account incorporating RL product flow within parameters of account financial objectives for sales, turn and margin.
  • Manage in-season business for each account via monthly update and review of rolling 12 Month Financial plans. Develop and implement strategies necessary to achieve plan
  • Review and discuss Financial and Brand/Class market share analysis highlighting product and sales opportunities for each account (by region/door)
  • Utilize account reports to create sales reports
  • Analyze classification sales and stock levels to realize opportunities for growth
  • Analyze and develop seasonal strategy to achieve accounts profitability objective for RL
  • Review and communicate competition and product trend to Merchandising and Planning departments (i.e. brand, class, key item) via monthly competition recap report
  • Assortment Planning Collaboration:

  • Prepare, report and maintain Account Profiles (by door) for fashion concept planning
  • Compile and report quarterly Missed Opportunities report to Planning
  • Review and advise Corporate Planner on seasonal fashion assortment plan development throughout process
  • Execute final seasonal assortment plan presentation and confirmation during Line Opening
  • Account Management and Communication:

  • Conduct weekly conference calls with account team
  • Schedule, prepare, conduct, and document Monthly Business Review with SVP, RPD, and Account Management. Topics to include: Sales/Stock/Competition trend analysis and recommendation, Markdown strategy plan for future month(s), Presentation Evaluation Recap and Staffing Plan Status review
  • Coordinate and present management meetings (seasonally) to include: Scheduling meeting and internal pre-meets, Producing management meeting books, Recapping discussion, Execution of follow through
  • Travel to all department stores to have an understanding of business needs: Develop Quarterly itinerary (VP approved) to visit key markets/doors. Objective is to spend an average of 1 day per week within each quarter in stores within territory. Focus on reviewing Assortment content, market share trends, overall stock issues (inclusive of BSR/FSR) and overall retail execution, Support RPD/BM by reviewing visit findings with account management
  • Resolve all issues (ie Staffing deficiencies, Unauthorized Promos, BSR/RSR holes) on a proactive basis
  • Assist Customer Service in effective management of monthly receipt flow and order fulfillment
  • Expense/Allowance Control:

  • Manage all direct expense items within/below budget monthly
  • Plan all travel on timely basis and submit to Senior Director and SVP for authorization
  • Submit all expense reports complete and on a timely basis
  • Manage all allowances and returns seasonally to ensure achievement of annual profitability goals
  • Experience, Skills & Knowledge

  • Bachelors degree
  • 5+ years experience in Fashion related industry
  • Strong retail analysis and computer skills
  • Strong product knowledge
  • Strong leadership skills
  • Strong interpersonal, communication and presentation skills
  • Highly motivated and organized
  • Ability to travel; flexibility
  • This job posting is no longer available on OPTnation.
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