Administrative Assistant/ Business Liaison

Access Nursecare – Hollywood, FL

OBJECTIVE: The Admin Assistant/Business Liaison is versed in many aspects of business operations including marketing, sales, customer service, IT and business office management.

Qualifications: Bachelor's Degree in Business, Marketing, Healthcare Administration, or a related field. Must be an expert in Microsoft and Google platforms, Social Media, Advertising Strategy and Basic Accounting skills. Must have marketing experience. The ideal; candidate will be creative, organized, detail oriented, and have excellent verbal and written skills. They will also be hardworking, laser-focused and have an entrepreneurial mindset.

Resume: Resume must demonstrate at least 4 years of stability and solid experience in most or all of the above areas.

Marketing

  • Create monthly, quarterly and yearly marketing calendars for all entities
  • Responsible for finalizing newsletters, blogs, and all social media postings
  • Execute and manage marketing affairs for all business lines
  • Work with designers to designs involving branding (logos/brochures/social media) and marketing campaigns
  • Marketing Plan / IMC Plan/ Sales Plan/ Sales Process
  • Value Proposition/Psychographics/Demographics
  • Marketing Niche/Targets
  • Create a Sales Process for each service line
  • Marketing Channels
  • Organize marketing channels to be used for each service line
  • Organize marketing message to finalize branding packages
  • Marketing Targets
  • Clearly identify the target market, target audience, and niche
  • Ensure that the marketing message is in alignment with the set objectives
  • Manage, create and organize lead listings including hospital lists
  • Set-up marketing appointments with potential referrals
  • Plug referrals into life cycle marketing
  • Incorporate marketing themes
  • Keep and ensure marketing database is managed and organized
  • Certification
  • Renew and apply for local, state and federal company required licenses
  • Maintain Password file for all passwords
  • Maintain listings of all licenses and applications as well as renewal dates
  • Apply for women-owned as well as certifications with all minority and women-owned entities.
  • Marketing Tactics

  • Research and document - Specific to each service line using targeted phone calls and social media campaigns using InfusionSoft
  • Create and release content with published caregiver articles
  • Interact with key community leaders and organizations when applicable to identify potential referral sources and leads.
  • Ensure website opt-in feature has updated articles from the designated library that are automated when the recipient enters an email address
  • Communication & Interpersonal Skills

  • Professionalism
  • Flexibility
  • Networking
  • Establishes a professional rapport with office staff, coworkers, referral sources in a manner conducive to continued positive relationships
  • Displays an exemplary level of patience, courtesy, and tact
  • Can work alone or in a group to meet competing project deadlines
  • Excellent interpersonal, Detail oriented, time management and organizational skills
  • Must handle confidential information appropriately
  • Must have good communication (oral and written)
  • Project a high level of emotional intelligence with the ability to gain the trust of peers, customers, employees, and community
  • Financial and IT Systems Support
  • Systems Orientation & Training for all positions (Instructional & Demo)
  • Point Person to oversee Corporate Staff systems/processes
  • Staff Support
  • If this job sounds like your dream job....... we want you! We want a hard-working, laser-focused, team player with an Entrepreneur start-up mindset. Come join our team!!!

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