Google Analytics

• The Google Analytics Specialist is responsible for developing and executing strategies for digital marketing efforts. Such efforts will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.
• Hands on technical skills needed in creating ad/ marketing campaigns in Google AdWords and other packages like DoubleClick to develop and execute strategies for digital marketing efforts. Will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.
• Direct hands-on contributions within Interactive group, including campaigns, SEM/ SEO analysis and comprehensive Google Analytics services.
• This candidate will work with the following:  PPC, Analysis of Accounts, Active Users, Audiences, Bounce Rate, Session Duration, Cohort Analysis, Campaign (information/ tags), Conversion, Cost Analysis, Goals (Completion/ values), LTV, Revenue (Product, RPU), PII, Transactions, CTR, CPA, etc.
• They need someone who can do some scripting around Tag Manager to allow them to pull customer reports from the new website.

Skills & Experience:

• Certified in Google Adwords (search, display and video) and Google/ BING Analytics - REQUIRED.
• 2+ years experience with creating ad/ marketing campaigns in Google AdWords and other packages like DoubleClick.
• Associate's or Bachelor's Degree in Business, Marketing, Advertising or Communications.
• 4-8 years experience, preferably in an advertising or marketing agency.

Education:

• University - Associate's Degree/Graduate Diploma/2 Years

Other Preferrences:

• USC / GC only.
• Must have atleast 8-10 years of IT experience.

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