Marketing Data Analyst

Responsiblties:

• Provide key marketing insights by manipulating and analyzing large data sets from a variety of sources, using tools like R and SQL.
• Build and maintain automated data pipelines that combine disparate data sets into meaningful aggregated metrics for key Marketing stakeholders.
• Ensure data quality and integrity by implementing data validation and refinement processes. Diagnose and resolve coding and database-related issues through data analysis.
• Identify opportunities and implement solutions to drive continuous improvement through data analytics.
• Develop documentation throughout the entire analytic life cycle of each project.
• Collaborate with cross-functional teams to integrate marketing data with other business systems and processes.
• Participate in the evaluation and implementation of new tools and technologies to enhance data capabilities.

Experience:

• Strong scripting and programming skills using R and/or Python, particularly experience building packages and/or automated data ETLs.
• Experienced in the fundamentals of big data and relational database models.
• Ability to proactively identify and resolve data integrity issues that impact the overall analysis, as well as methods to make scripts more efficient.
• Familiarity with Customer Relationship Management systems, particularly Blackbaud.

Key Skills:

• SQL. Structured Query Language.
• Statistical programming. 
• Machine learning. 
• Probability and statistics. 
• Data management. 
• Statistical visualisation. 
• Econometrics.

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