Product Manager

Responsibilities:

Strategic Business Advisor

Sets long-term vision and strategy for product, in partnership with stakeholders. Maps metrics and tactics against each strategy
Understands key priorities for the company and maps product strategy to company goals/objectives
Identifies opportunities in the market and “quick wins” that drive business impact
Generate insights from data, industry trends, and customer feedback to inform decisions on product prioritization and what goes on the roadmap
Look at the bigger picture (i.e. is what we’re doing the best for the customer)
Ask the question, “Should we be doing this?”
UX mindset
Understands users’ needs and creates experiences that solve those needs
Collaborates with UX team and development to research and envision solutions

Customer Advocate

Learns what customers are saying about the product, both through direct feedback and indirect feedback from sales, customer service, etc.
Uses feedback to recommend solutions to problems identified by customers

Execution Engine

Shrewd in prioritizing, balancing the needs of customers, stakeholders, other competing priorities,
Executes new development work with the partnership of marketing, sales, development, editorial, project management, customer service, etc.
Launches new products
Works with development to execute fixes for bugs that critically impact the product’s performance
Has worked in an Agile software development environment

Liaison

Bridges marketing, sales, development, editorial, project management, customer service, etc. to manage the lifecycle of products
Trains stakeholders to come to the product team with problems, not solutions. Once the problem is defined, work with development to determine the best solution.

Skills:

Technical Skills/Knowledge:

Interpersonal Skills:

Is a confident, energetic self-starter, with strong interpersonal skills
Experience supporting and working with cross-functional teams in a dynamic business environment
Highly creative and collaborative. The ability to collaborate with both the business and technology teams to define the business problem, refine the requirements, and design and develop deliverables accordingly.