Salesforce Data Analyst

Responsibilities:

Collaborate closely with stakeholders, including business analysts, to understand their data requirements and translate them into effective Salesforce lists, reports, and dashboards.
Build various Salesforce Marketing Cloud automations via SQL to combine several customer data points into one campaign list for highly personalized communications.
Lead the design and development of complex lists, reports, and interactive dashboards to provide actionable insights for different departments within the organization.
Ensure data accuracy and integrity by implementing best practices in data modeling, validation rules, and data governance within the Salesforce platform.
Utilize your deep knowledge of Salesforce reporting tools and features to create dynamic and user-friendly reports and dashboards that meet end-users' needs.
Stay updated on the latest Salesforce enhancements and industry best practices related to data visualization and reporting, and apply this knowledge to continuously improve our reporting capabilities.
Collaborate with Salesforce Developers and Marketers to ensure that data extraction, transformation, and loading processes align with reporting requirements.
Assist in training and educating end-users on how to effectively use Salesforce lists, reports, and dashboards to drive informed decision-making.

Qualifications:

Possess 5+ years of Digital Marketing experience, accentuated by a specialization in Salesforce Marketing Cloud, Sales Cloud, & Commerce Cloud.
Salesforce certifications, such as Salesforce Data Architect or Sharing and Visibility Architect.
Bachelor’s Degree or higher in Marketing, Communications, Computer Science, or a related field and/or equivalent work experience.

Key Skills: