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Associate Manager

Hologic – Marlborough, MA

At
Hologic, were an innovative medical technology company that enables healthier
lives everywhere, every day. We are also a company that prospers and grows,
which is why weve been able to expand our offerings to empower even more
people and champion womens health
What
powers our growth across Breast & Skeletal Health, Diagnostics, GYN
Surgical and Medical Aesthetics Solutions is also what differentiates us: the
exceptional and clinically proven capacity of our products to detect, diagnose
and treat illnesses and other health conditions earlier and better. This
clinical superiority creates high expectations, which we fulfill by continually
challenging ourselves to improve health through better technology, education
and market access.
None
of this would be possible without the talent and passion of our employees.
Together, our expertise and dedication to developing and sharing more robust,
science-based certainty drives our global presence and a promising pipeline
that responds to the unmet health and wellness needs of women, families and
communities.
While
we focus on womens health and well-being, we are committed to having an even
broader benefit on the world. Together, we advocate for better health and
wellness through solutions that provide ever greater certainty and peace of
mind.
The Associate Manager for Portfolio Marketing is
responsible for supporting the strategic development, management and growth of both
the Uterine and Pelvic Health portfolios to fulfill our vision of establishing new
standards of care. This role focused on enhancing womens lives and their
well-being through differentiated, evidence-based solutions for minimally
invasive procedures. This person contributes to the insights, assessments and
early product development pipeline work, in concert with the Innovation team, Strategy
& Business Development colleagues and R&D engineers. The Associate
Manager of Portfolio Marketing will report to the Senior Manager of Pelvic Health portfolio, and will work on several projects within the assigned product
line from conceptual stages, through development to launch and manages product
life cycle - including discontinuation across geographies. The candidate will
be a key thought leader and influencer of cross-functional product teams to
drive profitable growth.
ESSENTIAL DUTIES AND
RESPONSIBILITIES:
Other duties may be assigned:
Develop an in-depth understanding of the target
personas, buyer journey, product portfolio, market trends and competitors
within Pelvic and Uterine Health, and champion the portfolio across the
marketing eco-system
Support the strategy for the both Uterine and Pelvic
Health Portfolios across all sites of service to help achieve the business
objectives
Assist with market, product and
clinical research to identify and define opportunities to support business
growth through sound clinical marketing evidence.
Partner with Brand Manager of
Uterine Health portfolio and the Senior Manager of Pelvic Health portfolio
to identify new consumer insights, create product positioning, assess
market potential, develop compelling business cases, run competitive
tracking and determine buying process.
Be part of market research to
understand market sizes, addressable segments, pricing, dynamics,
competition, share position, customer drivers across multiple product
lines.
Specify market
requirements for current and future products supported not only by
research, but also on-going visits to customers (MDs, payers, patients),
key opinion and thought leaders, and potential
partners.
Support Uterine and Pelvic Health product launches by
developing and delivering launch plans in alignment with the business
strategy, ensuring clean handoff to Brands Managers
With guidance, work on product positioning, value
propositions, pricing strategy and messaging that resonate with the target
audience
Partner with brand marketing
teams in all regions to support effective product launches and ongoing
portfolio management.
Be engaged with cross
functional product team including engineering, sourcing, service and
production to develop the entire product line life cycle to ensure
customer satisfaction and deliver business objectives.
Communicate
marketing plans and campaigns with internal stakeholders as
appropriate
Analyze and report on marketing performance and use
findings to drive continuous improvement
Manage allocated budgets and report regularly on spend
against budget
Example
statement about roleManage all sales activities within the defined country/geographical
area by performing the following duties personally or through any direct and
indirect reports or via other Company divisions.
EDUCATION, EXPERIENCE
AND QUALIFICATIONS:
Bachelors degree in Marketing,
Business, Medicine or related field required. MBA or relevant advanced
degree preferred.
Minimum 2-4 years of Healthcare
Product Management or equivalent work experience required.
Confidently and expertly drive various projects
to meet stated goals within projected time frames
Proven track record of managing multiple
activities on a daily basis
Healthcare and/or medical
device required.
Demonstrate strong
collaboration and communication skills.
Adaptable and flexible, with a passion
for driving organization change
Additional Details
Must
be able to travel as required by the needs of the role (30%-40%)
A
successful candidate will
Have strong strategic and business acumen
Focus on customer needs and want to deeply understand
customers buying journeys
Be comfortable working with technical and
scientific colleagues
Have strong project management skills
Be able to work effectively with peers and
stakeholders across the organization
Have the ability to translate quantitative data
into actionable recommendations
Be able to work in a fast paced, complex
environment
Confident in expressing and championing new
ideas and initiatives
Have the ability to manage budgets
Agency and Third Party
Recruiter Notice:
Agencies that submit a resume to Hologic must have a
current executed Hologic Agency Agreement executed by a member of the Human
Resource Department. In addition Agencies may only submit candidates to
positions for which they have been invited to do so by a Hologic
Recruiter. All resumes must be sent to
the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer
inclusive of disability and veterans.

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