About MediaComManage three specific scopes of work with Dell, Dell EMC and Dell Technologies
MediaCom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology and creativity we design communication strategies that grow brands and generate sales.
As part of WPP and GroupM, we have access to the richest data sets and most robust benchmarks in the business.
Our success is underpinned by our belief People First, Better Results that if we invest in our people, well deliver better results not only for our teams but for our clients.
MediaComs global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.
In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.
As a global leader in business transformation through the application of technology, Dell supports multiple lines of businesses that provide technology hardware, software and consultation for business and IT professionals. MediaCom supports Dells business units by participating in the creation of media strategies and leveraging best in class capabilities to support the sales process and customer journey(s). The Global B2B Strategist works with counterparts in Dells global business units to provide audience insights, media frameworks, leverage B2B martech & B2B trends to maintain/create Dells competitive advantage.
ROLE & RESPONSIBILITIES:
1. Dell (CSCom) Audience insights including audience sizing in top markets, strategic frameworks for global campaigns, creative asset guidance (form factors and # of units needed) ongoing client education
2. Dell EMC (ISG) - Media trends, budget guidance; sizing and determining the role of media, aggregation of global performance metrics (from regions to global)Dell Field Marketing Provide quarterly updates to the global leadership team at Dell. Updates should highlight great work being done around the world, updates on opportunities with key vendors, a new trend in B2B media or martech that could impact Dell and/or the competitive setTeam Dell at MediaCom
o Share best practices across regions
o Lead or support key projects
o Back up regional teams when they need specific B2B guidance to ensure a consistent and high level of expertise
o Maintain communication with WPP partners; GroupM, VMLY&R, JWT Wunderman.Demonstrate creativity and innovation in recommendations and/or problem solvingEnsure the appropriate business tools are implemented throughout the client baseOther responsibilities as needed
People Responsibilities:Inspire while leading by example in developing, motivating, mentoring, and coaching the team.Target top talent and help to recruit and select senior and mid-level staff; ensure all direct reports
master the skills and organizational savvy required for advancementStrive to limit the amount of staff turnover and ensure that annual performance appraisals
(MY360) and corresponding development plans are completed on a timely basisGain the respect of existing and prospective clients
SkillsWilling to challenge clients and colleagues based on proven case knowledge and experienceDetailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competitionUnderstanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative, and budget requirementsStrong persuasion skillsAble to offer expert advice based on experienceDisplays professional confidenceAble to successfully manage multiple full-service accountsSolid understanding of media data sources in terms of what is measured, the method, and information reportedFluent in mathematical concepts with an ability to translate data into well-articulated ideasComplete knowledge of all media typesSolid understanding of research toolsSuperior written, presentation, analytical, quantitative, and verbal skillsStrong organizational, interpersonal, and managerial skills
Required skillsHands-on experience with B2B and ABM media campaignsExperience with B2B targeting, lead optimization and data collectionBuild and scale a demand generation engine for lead flow and knowledgeable of CPL buying model.Be an expert of demand gen analysis and data in media; recommending optimizations across all stages of the lead funnelExperienced in designing and managing outbound process and key integrations for lead flow to sales team i.e. Eloqua, SalesForce, Bombora, D&B, Demandbase, Marketo or IntegrateManage digital channels for lead acquisition, including email marketing, paid social, SEM, etc.Work with Media and Analytics teams to implement demand generation strategy3+ years of experience working in marketing with a focus on demand generation/lead generation or Customer MarketingExcellent presentation skills
Desired/PreferredStrong Programmatic digital skillsUnderstand and improve marketing automation strategy and processPlanning and analyzing content syndication plansPrevious agency experience is preferredHigh tech experience is preferred
Qualifications and ExperienceBachelors degree preferred; advanced degree a plus3+ years of experience in a senior leadership role preferred
Key Competencies:Knowledgeable about the current and future practices, trends, technology and information
affecting the business; is good at developing opportunities based on knowledgeAble to understand complex concepts and make decisions that are judged to be accurate
and successful; is sought out by their peers for advice and suggestionsActively seeks to implement new and unique ideas; able to cope with changeMakes decisions in a timely manner; able to identify critical priorities and eliminate
roadblocks; creates focus for themselves and team around them; follows through on promisesAble to negotiate skillfully in tough situations with both internal and external groups; can be
direct as well as diplomatic; gains trust quicklyGives honest, regular feedback; supports and encourages personal and professional
development; actively manages individual career needs of teamDemonstrates company values through own behavior; is widely trusted and seen as a direct
and truthful individual; keeps confidence; admits mistakes
GroupM and all its affiliates embrace and celebrate diversity, inclusiveness, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.