Business Development Manager

Ascential – New York, NY

We are looking for a Business Development Manager who will be responsible for direct sales of the online service to corporations (brand owners and media owners), advertising agencies, media agencies and research firms in the Americas (U.S., Canada, Mexico and South America).

Targeting senior marketing executives at major corporate brand owners and agencies, the role will involve prospecting, product demonstrations, relationship building, proposal development and presentation, contract negotiations and closing deals.

Key responsibilities

  • Selling subscriptions to, ideally to the brand owner/corporate community in the U.S., Canada, Mexico and South America.
  • Meet and exceed monthly and annual revenue targets.
  • Maintain and update a sales pipeline and monthly/annual revenue forecasts, as required by the Sales Director.
  • Establish and conduct the necessary industry, institution and client research
  • Implement a structured and consultative approach to prospecting and qualify potential institutions and clients.
  • Present the WARC product and services with a high degree of professionalism to prospective clients.
  • Ensure a high degree of attention to detail in all aspects of sales administration.
  • Proactively identify opportunities to exploit developments or changes in the marketplace.
  • Work with sales management to develop and write strategic sales plans and execute stated goals and objectives.
  • Your experience:

  • Strong experience in a professional services sales role
  • Persuasiveness, executive presence and outstanding communication and presentation skills, verbal and written.
  • Solid organizational skills and ability to work independently.
  • Detail-oriented with strong follow-up skills.
  • Patience, perseverance, enthusiasm and energy.
  • Demonstrated PC skills and understanding of sales information systems (Salesforce)
  • Genuine interest in and enthusiasm for WARC’s content areas (marketing and advertising best practices)
  • What we offer

    Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

  • 15 days of holiday per year and an extra day for each year of service up to 20 days
  • 401 – Saving Incentive plan
  • Flexible Spending accounts
  • Vision benefits
  • Summer Fridays - 09:00-1:00pm from Memorial Day weekend to Labor Day weekend
  • Great learning and development opportunities
  • Private Medical and Dental Insurance plans
  • Life Assurance and Disability insurance
  • Option to opt into the Ascential Shares Scheme
  • About WARC

    At WARC we work with the global advertising industry to make smarter, more effective marketing. We’re the global authority on advertising and media effectiveness, offering unbiased advice on almost any advertising and marketing issue.

    We’re a brand full of smart people who are genuinely interested in the world’s most effective advertising, as well as the agencies and clients who make it. We’re proud of the reputation WARC has in the industry, striving to be excellent at everything we do.

    WARC is a part of the Ascential group. Ascential is a specialist, global, information company that helps the world’s most ambitious businesses win in the digital economy.

    Want more info?

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