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Digital & Personalization Project Manager

Harley-Davidson – Milwaukee, WI

Auto req ID: 1998
Title: Digital & Personalization Project Manager
Job Function: Marketing
Company: Harley-Davidson Motor Company
Full or Part-Time:Full Time

We are paving more roads to Harley-Davidson by developing exhilarating new products, creating broader access to our iconic brand, and building a stronger dealer network. We cant do it without the best and brightest. Step one of this strategic acceleration is adding talent who can blow the doors wide open with innovation and creativity while staying true to the Harley-Davidson brand and legacy. We are focused on the next 115 years. Are you in?

Job Summary

Harley-Davidson Motor Company is looking for a marketing professional to help drive efforts to more accurately segment, target, & personalize marketing for its customers.

WHAT will this position be doing?
  • Provide a marketing experience that engages our core and reaches new customers
  • Partner with internal marketing channel owners and external agency partners to oversee activation of campaigns
  • Participate in the establishment of an agile marketing construct launching test & learn initiatives
  • Develop innovative & effective ways to reach customers and move them through the journey to purchase
  • Create actionable insights which provide a personalized and relevant marketing experience for our consumer segments
Experience Requirements
  • Working knowledge of digital marketing & digital media, including but not limited to: segmentation strategies, content & measurement
  • Experience with and understanding of data management platforms (DMPs)
  • Hold expertise in at least 2-3 products in the space of Analytics, Optimization, CRM, Personalization or Segmentation
  • Knowledge of KPIs & Improvement drivers for e-Commerce and other digital channels
  • Solid technical background with an ability to navigate data providers, intermediaries and multiple digital end-points
  • Some level of agency experience/interaction preferred

Are you qualified?

All applicants who choose to apply should be prepared to demonstrate they have at least 5 years of related experience including:

  • Digital marketing & media
  • Using data to personalize marketing efforts directed toward a diverse set of consumer demographics
  • Consumer facing brand & content experience

Are you a good fit?

It is an exciting time for the Harley-Davidson Motor Company. We have the opportunity to build on a rich and dynamic history and passion for our brand. As the quality of data improves and technology evolves, the consumers expectations are changing as well. For these reasons, we ask all applicants to consider the following questions before applying:

  • Are you energized by applying creativity and experimentation to Marketing activities? Being an agent for change?
  • Can you be a thought leader that drives innovation and challenges the status quo?
  • Are you comfortable with shifting direction based on lessons learned?
  • Can you balance multiple priorities?
  • Do you embrace leveraging advancements in technology to reach customers in unique ways?

At Harley-Davidson it is not just about the degree you have or what you know. You must also exhibit and demonstrate our valued behaviors in everything you do:

  • Be accountable
  • Model Integrity
  • Value Individuality and Diversity
  • Inspire Teamwork
  • Encourage Creativity

We offer an inclusive compensation package for all full-time hourly employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.

Applicants must be currently authorized to work in the United States.

Direct Reports: No
Travel Required: 0 - 10%
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is eligible for domestic relocation assistance (within posted country)

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