Who Are We?
Defy Medical is a cash-based concierge medical clinic that is based in Tampa but provides services remotely throughout the country via telehealth. We are committed to improving the lives of our patients while maintaining the highest level of care throughout the entire operation.
What Are We Looking For?
Defy Medical is currently seeking a Digital Marketing Associate to build our brand presence through various social media, blog campaigns, and search engine optimization. Our Digital Marketing Associate will be responsible for building an online marketing brand through product knowledge and in-depth analytics. Our ideal candidate is creative, able to think outside of the box, and a problem solver, who possesses a self-starting attitude and excellent communication skills.
General Inbound Marketing Planning
Build and manage a rich content base that attracts a qualified audience
Grow new lead generation, including market qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Social Media & Blogging
Monitor and engage in relevant social discussions about our company
Build and manage the companys social media profiles
Run regular social promotions and campaigns and track their success
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure, and analyze all initiatives to report on social media ROI.
Writing various types of articles on a wide range of topics for our blog.
Optimizing content for search engines and lead generation.
Moderating, editing, and managing all content sources
Conducting analytical projects to improve blog strategies/tactics.
Growing and building an online presence through all social media campaigns
Manage both on-page SEO and off-page SEO for the company.
Create high-quality content around important, relevant terms.
Manage and improve organic search engine performance by managing analytics
Stay current with the latest trends and changes with SEO and major search engines.
Create product content to articulate the benefits of our products.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Bachelors degree in marketing
2 + years creating content and managing various social media platforms
2 + years SEO management and analytics
Excellent written and verbal skills
Self-starting and goal orientated
Product and service discount
Job Type: Full-time
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