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Digital Marketing Associate

Defy Medical – Tampa, FL

Who Are We?

Defy Medical is a cash-based concierge medical clinic that is based in Tampa but provides services remotely throughout the country via telehealth. We are committed to improving the lives of our patients while maintaining the highest level of care throughout the entire operation.

What Are We Looking For?

Defy Medical is currently seeking a Digital Marketing Associate to build our brand presence through various social media, blog campaigns, and search engine optimization. Our Digital Marketing Associate will be responsible for building an online marketing brand through product knowledge and in-depth analytics. Our ideal candidate is creative, able to think outside of the box, and a problem solver, who possesses a self-starting attitude and excellent communication skills.

Responsibilities:

General Inbound Marketing Planning

Build and manage a rich content base that attracts a qualified audience

Grow new lead generation, including market qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Social Media & Blogging

Monitor and engage in relevant social discussions about our company

Build and manage the companys social media profiles

Run regular social promotions and campaigns and track their success

Explore new ways to engage and identify new social networks to reach our target buyers.

Track, measure, and analyze all initiatives to report on social media ROI.

Writing various types of articles on a wide range of topics for our blog.

Optimizing content for search engines and lead generation.

Moderating, editing, and managing all content sources

Conducting analytical projects to improve blog strategies/tactics.

Growing and building an online presence through all social media campaigns

SEO Management

Manage both on-page SEO and off-page SEO for the company.

Create high-quality content around important, relevant terms.

Manage and improve organic search engine performance by managing analytics

Stay current with the latest trends and changes with SEO and major search engines.

Product Marketing

Create product content to articulate the benefits of our products.

Measure and optimize the buyer journey as it relates to product feature adoption and usage.

Qualifications

Bachelors degree in marketing

2 + years creating content and managing various social media platforms

2 + years SEO management and analytics

Excellent written and verbal skills

Self-starting and goal orientated

Benefits

Competitive salary

PTO

Paid Holidays

Medical

Dental

Vision

Product and service discount

Job Type: Full-time

Experience:

  • Social Media Marketing: 2 years (Required)
  • SEO: 2 years (Required)

Education:

  • Bachelor s (Required)

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