Digital Marketing Coordinator

Frontpoint Security – Vienna, VA

Frontpoint s mission is to make families feel safe, more connected, and to inspire the world that great service still exists. Our team s efforts to care for and protect our customers are the reason that 96% of customers would recommend Frontpoint to a friend.

We re looking for an individual who wants to continue to build their career in digital marketing and thrives in a fast pace environment.

That s where you come in.

As a Digital Marketing Coordinator, you will report directly to the Marketing Operations Manager and will be a key player in coordinating and analyzing our digital marketing campaigns. Frontpoint has a 96% customer satisfaction rating; providing responses and content to maintain this level of satisfaction will be an integral of this position. In addition to social media campaigns and community management, you will digest and analyze data from our Sales and Marketing teams to help maintain campaign objectives.

On top of your day-to-day duties, you will be responsible for a few key things:

  • Work with internal team to schedule campaigns and ensure that marketing campaign tactics deploy within aggressive timeline.
  • Assist with email and A/B test campaign building, through use of Eloqua and VWO platforms. Report on core email key performance indicators such as opens, clicks, opt outs, delivered and lead conversion.
  • Work with internal staff to ensure all necessary user acceptance testing is performed on email campaigns and A/B tests.
  • Coordinates the creation and production of digital marketing assets in conjunction with our external creative agency.
  • Maintains email customer database and generates internal database information, such as lists and counts for direct marketing campaigns.
  • Create UTM tracking codes and unique phone numbers for all digital campaigns. Manage digital assets through leads submission user acceptance testing process.
  • Compiles and produces Sales and Marketing reports through DOMO, Google Analytics, Datorama (3rd party tools).
  • Post content for multiple social media platforms and monitor results; assist with community management by responding to comments on social review platforms.
  • Works with social team to find and implements new social strategies, tool and tactics as they develop.
  • Assists in developing effective benchmarks to measure the impact of social media marketing campaigns.
  • Makes recommendations to managers that will help maintain campaign objectives.
  • Help manage marketing calendar.
  • Assist with ad hoc projects as needed.
  • What do we need from you?

  • Bachelor s Degree in Marketing, Communications, Business Administration or related discipline 1-2 years experience with digital marketing and/or email
  • Familiarity or willingness to learn with a wide array of digital campaign tools:
  • Google Drive, Drop Box, or other cloud network drive
  • VWO or other A/B testing tool
  • Google Analytics or another web analytics platform
  • Facebook ad manager or other social media platforms E
  • Eloqua or other (Email Service Provider) experience a plus
  • Content management system (CMS)
  • Jira or other support ticketing software
  • Basic understanding of various acquisition and/or CRM marketing tactics and testing strategies.
  • Excellent communication and written skills
  • Proficient in MS Office programs (Outlook, Word, Excel, PowerPoint, Teams, One Note)
  • Detail oriented, excellent organizational skills and ability to multi-task and manage timelines efficiently.
  • What additional attributes will make you exceptional in this role?

  • Analytical by nature and comfortable with data
  • Ability to work well under pressure and in a fast-paced environment
  • Ability to be innovative, creative and imaginative, and adapt to changing priorities
  • Working knowledge of coding in HTML and CSS is a plus
  • Strong Project management skills
  • Ability to work well within a team, as a team player
  • Self-motivated: you must be able to seek out new projects and tasks and have a desire to meet and exceed objectives
  • Email Marketing, Ecommerce or Digital Marketing a plus
  • Do you have what it takes? Come join our team and take your career to the next level!

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