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Digital Marketing Manager

Blinds To Go – Paramus, NJ

Job Description

The Digital Marketing Director is responsible for driving and managing the digital marketing effort to support the retail, at-home, and e-commerce business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of BTG business and brand strategy and be able to balance short-term results with long-term brand positioning. Digital Marketing Director must be a hands-on manager, an astute analyst, and a good strategist. He/she must have relevant experience in a multi-location retail or service business.

Responsibilities:

  • Direct and a manage digital marketing team and all direct marketing activities
  • Directly manage e-commerce analyst and social media coordinator
  • Manage direct marketing budget
  • Optimize marketing campaign for the online marketing
  • Responsible for developing and optimizing a digital marketing calendar to support promotional calendar
  • Lead effort to measure, analysis and attribute marketing spend to traffic and sales
  • Use SEO and SEM to drive organic and overall website traffic
  • Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referrals
  • Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online
  • Work with other marketing managers to develop and sustain a culture that values analytical problem solving, collaboration and accountability
  • Led effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaigns
  • Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales
  • Work with the creative team to create digital marketing content
  • Work with marketing managers to design consumer research that offers insight into customer behavior and recommend programs that attract new customers

Qualifications
  • Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering
  • 7+ years experience in digital marketing in retail, consumer product/service, consulting business
  • Multi-channel marketing experience
  • Experience with SEO, PPC,, content marketing, paid search and social marketing
  • 3+ years management experience
  • Working knowledge of database marketing, email marketing, statistical analysis
  • Strong analytical, problem-solving, data manipulation and planning skills
  • Strong computer skills including (Excel, Google Analytics, relational databases etc.)
  • Entrepreneurial, hands-on, and able to work independently
  • High level of self-motivation and intellectual curiosity
  • Good oral and written communication skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state, and state laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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