Manages Greenwich Public Schools communications strategy including coordinating and monitoring public relations and achievement of key initiatives. Serves as principal advisor, editor, and/or producer to the Superintendent on internal/external communication, community relations issues, and press relations. Acts as liaison to support the Superintendent and the Board of Education (and related committees - e.g. Executive, Policy Governance, etc.) regarding staff, community, and media relations and agenda publications. Strong command of social media and school district branding techniques to incorporate a variety of platforms: Facebook, Instagram, Twitter, Snapchat, and newly emerging mediums to include blogs, vlogs, and short video production for district promotion.
Required Education & Experience:
Bachelor s degree in communications, marketing, public relations or related major which has provided exposure or experience in 21st Century communications.
Five years of professional experience in organizational and public communications, including program leadership experience.
Required Knowledge, Skills & Abilities:
Familiarity with the ethnic, cultural, and socio-economic diversity of the population served by the district.
Knowledge of 21st Century crisis communications for school safety and security.
Hands-on public relations experience, extensive knowledge of communications involving various media including print, radio, social media platforms, and television.
Extensive knowledge of current issues affecting public education, the Greenwich Public School District, and neighboring communities.
Excellent verbal communication skills including ability to present information to the press and the public.
Excellent writing skills to write clear and concise reports, articles, and speeches.
Ability to analyze emergent situations/programs and determine impact on public image.
Strategic thinking to develop objectives in achievement of long-term goals.
Must be proficient in developing effective communications guidelines for non-English speaking individuals.
Department: Board of Education Job Code: 6073
Bargaining Status: Management Date Revised: June 2019
Salary Range: MC 7
FLSA Status: Exempt
Reports to: Superintendent of Schools
General District Communications:
Serves as a member of the Superintendent s executive cabinet; develops and implements the communications strategy and manages communication for specific initiatives and improvements.
Collects and analyzes pertinent public relations information, including citizen input, news trends, etc., provides recommendations on emerging situations; performs research and compiles data.
Writes and/or collaborates on reports/speeches for the Superintendent. Most notably, Convocation, Budget Presentations, large district and public events.
Responsible for proactive district public relations (construction, budget, weather concerns, and general issues of possible concerns or proactive celebrations).
Acts as media liaison/spokesperson, functioning as contact person for media and all public/private organizations; responds to inquiries from media and public, representing the Superintendent and district at all meetings.
Supports the Superintendent in planning and establishing the agenda for key committee and Board meetings by monitoring progress of district initiatives, district work plan, annual tasks, projects, and action items from central office. Coordinates follow up meetings as appropriate.
Writes and issues press release information as needed for national publication.
Coordinates with the Superintendent the timeline for all new administrative appointments and press releases.
Publishes the Board of Education s annual agenda plan; attends Board of Education meetings and special functions.
Oversees online and print publishing of all budget information.
Oversees communications for all budget related information.
In collaboration with the Superintendent, oversees social media guidelines for administration and staff.
Oversees GPS usage and scheduling of GPS-TV.
Advise schools on public relations and media contacts.
Oversees Freedom of Information Act procedures and processes.
Maintains communication databases.
Supports, train, and advise those Parent Teacher Association and athletic team members responsible for media.
Assists Superintendent and Cabinet in organizing and gathering Family and Community Engagement activities, input, and designing systems to enhance engagement for all stakeholders.
Manages district-wide student, staff, and parent input surveys; provides departments and schools with data collection support and final reports.
Oversees district BOE website development including managing content and visual design.
Oversees the operation & execution of the district Print shop, and supervises assigned staff.
Collaborates with Deputy Superintendent and Chief Academic Officer on district-wide recognition and celebration events (e.g, teachers recognition, student Community Service Awards, etc.) Primary focus on media relations.
Manages crisis communications; develops an immediate communications plan for handling district and site level emergencies.
Active member of the district crisis response team.
Supports schools and district in real-time communications in times of crisis.
Performs other duties and manages special projects as assigned.
All positions may be subject to an interview process.
The Town reserves the right to limit the number of qualified candidates who will be invited to participate in the examination, or any part thereof.
All outside candidates will be required to undertake and successfully pass a pre-employment medical examination, which includes a substance abuse test, given at the Town s expense prior to employment if conditionally offered a part time, full time or safety sensitive position.
Certain categories of Town employees (Police, Fire, Nurses, etc.) are at special risk of Hepatitis B and will be offered a protective vaccination beginning the first day of employment. New, regular full time employees will be required to demonstrate their vaccination status against Hepatitis B.
The Town of Greenwich has implemented a policy of background investigations for all full and part time positions positions prior to hiring as part of the reference checking procedures for outside candidates. The investigation will only be conducted as the last step prior to an offer. Refusal to sign the release form will terminate the candidate s further consideration. All new hires at the Board of Education will also be subject to a background check in compliance with CT Public Act 16-67.
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