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Email Market Manager


Job Id : 7828

Jobtitle : Email Market Manager

Location : San Francisco, CA

Company Name : Roseit

Industry : Information Technology

Salary : $35,000 - $73,000  YEAR

Job type : Fulltime

Posted on: 2019-11-26


Required Skills : Email Marketing, CRM, B2B, Communication Skills, Marketing Automation, Eluqoa

Benefits : No benefits are available


Description: Duties:

  • Create and drive compelling email marketing campaigns from go-to-market launches to engaging & consistent drumbeat nurture campaigns to triggered programs that consistently reach and inspire our advertisers and achieves channel KPIs.
  • You will be responsible for driving email campaigns from end to end including developing & presenting strategy, defining audience targeting & segmentation, producing creative & messaging briefs, testing recommendations, QAing to launching and analyzing campaign metrics & performance.
  • Apply email channel best practices as well as customer-centric and lifecycle marketing strategies and tactics.
  • Support team lead with broader initiatives aimed at accelerating our impact with a focus on improving audience identification, targeting & segmentation capabilities, analytical capabilities, as well as contributing fresh ideas around experimenting with innovative email creatives, formats and campaigns.
  • Report & analyze campaign performance and engagement, and derive actionable insights to improve & optimize campaigns and channel.
  • Be a self-starter, but work and collaborate closely with cross-functional stakeholders across sales, marketing, operations, IT & engineering, legal, creative, and email deployment vendor.

Skills: Qualifications:

  • 4+ years in email marketing/CRM developing B2B email marketing campaigns with a lifecycle & customer-centric focus, a strong understanding of email tactics & best practices, and experience with customer database management and building requirements for contact segmentation.
  • Understanding of email marketing regulations.
  • Exceptional project management as well as written, slideware, and oral communication skills including leadership presentations.
  • You have a builder mentality, an insatiable sense of curiosity, attention to detail and love for rolling up your sleeves to getting to work.
  • Familiarity with email or marketing automation platforms & systems as well as operational workflows.

Desired:

  • Specialized or certified expertise with marketing automation & data tools (Eloqua, Marketo, SFDC Marketing Cloud, Tableau & others) and demonstrated comfort with manipulating large data sets.

Education:

  • BA degree

 

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