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Email Marketing Specialist

Alertus Technologies – Beltsville, MD

For over 15 years Alertus Technologies has dedicated itself to developing and providing life-saving mass notification solutions for large-area, high-occupancy organizations around the world. Our powerful solutions enable organizations to send critical information instantly and seamlessly over any integrated endpoint to protect lives and maintain business continuity.
We believe the key to our success is the individuals who make up the greater Alertus Team, who share the values of teamwork, trust, integrity, and exceptional customer service. We are looking for a like-minded individual to join the marketing team as an Email Marketing Specialist, where you will assist with the execution and analysis of email marketing campaigns for the Marketing and Business Development teams. You will utilize our marketing automation platform (Pardot) to launch and analyze email campaigns for inbound lead generation as well as sales prospecting campaigns. You will also develop long-term messaging strategies including various nurture and engagement campaigns. You must thrive in a fast-paced business environment and have the ability to adapt to changing priorities and strict deadlines.
The Role:
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, list upload/hygiene, QA/testing, scheduling, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Execute all email campaigns, marketing automation, drip programs, landing pages, and forms
  • Develop and maintain contact database lists for highly targeted communication campaigns to leads, prospects, customers, reps, integrators, and others
  • Receive and document requests for new bulk communication, determine the best channel, placement, and work with stakeholders on developing an execution plan. Execute campaigns within agreed upon service level agreement
  • Maintain marketing calendar and coordinate with segment teams and other stakeholders within the organization to schedule and manage priorities of emails
  • Enforce email brand standards to ensure that all emails conform to branding and style guides.Maintain email preference center and opt-out compliance. Ensure emails are mapped to the correct customer preference
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution as required
  • Share campaign performance data with the Marketing Director for top-level reporting and insights
  • Organize images and content files from in-house creative resources
Required Skills:
  • Experience with marketing automation platforms, including Pardot
  • Experience with CRM systems, specifically Salesforce
  • Proven execution & understanding of email best practices
  • Strong Microsoft Excel skills (e.g. charting, formulas, analysis, etc.)
  • Working knowledge of HTML
  • Must be a team-player, able to effectively communicate with various departments/stakeholders
  • Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment
  • Exceptional attention to detail with a proven ability to drive projects to successful completion
  • Excellent written communication and copywriting skills
  • Knowledge of email regulations including CAN-SPAM, Canadas Anti-Spam Law (CASL), and GDRP
Desired Skills:
  • HTML/CSS proficient building and editing email and landing page templates
  • Pardot Specialist Certification
  • Salesforce Administrator Certification
Education and Experience:
  • Bachelor s degree in marketing or related field or equivalent business experience
  • Minimum of 2 - 3 years experience deploying, developing and optimizing email campaigns
Alertus Career Advantages:
  • Competitive salary
  • Business casual environment
  • Generous vacation plan
  • Being part of a fast-paced and growing company
  • Rewarding experience of bringing life-saving solutions to schools and organizations worldwide
  • Regular company social and team-building events
  • Circle of Excellence Rewards Trip
EEO/AA employer M/F/D/V
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