We are looking for an Analyst to join our Culture, Insights, & Analytics team at Initiative! Our CIA team members are our data champions, grounding us in fact, inspiring our insights and measuring our outcomes. They help determine the driving forces behind consumer behaviors as well as brand and media performance via a variety of tools and analytical techniques, including qualitative and quantitative research, econometric modelling and multi-touch attribution. These help us understand where leads and conversions are coming from as well as the optimal media channel mix and budget allocations.
As part of the CIA team, you would advise and help create strategies to ensure the right message is getting in front of the right target audience at the right time using the right medium, via the deployment of real-time machine learning and harnessing the capability of some of the best campaign engineers in the business. In addition, you would help deliver the clear and precise reporting that ensures we are constantly learning and optimizing. Members of the CIA team manage all dashboard reporting, helping our clients create and access simple, real-time reports to allow every stakeholder to have the most relevant and important pieces of information at their fingertips. We are looking for ambitious, analytical, hands-on individuals with a strong interest in media, marketing and business intelligence.
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