Market Data Analyst

Responsibilities:

• Analyze the customer deciles, behaviors, and basket analysis to recommend and create innovative personalization strategies.
• Conduct data analysis to uncover insights into customer behavior, loyalty program effectiveness and market trends and create actional recommendations based on findings.
• Conduct analysis on customer and campaign data using analytical and statistical tools such as SQL/Oracle to uncover insights and program recommendations.
• Establish reporting and monitor performance to measure the impact of loyalty programs and customer engagement initiatives, including weekly/monthly dashboard reports.
• Takes directions to analyze and present customer and campaign performance trends as requested.
• Make hands on changes and adjustments as requested within loyalty platform, including but not limited to adjustments to program benefits, points regulation, promotional events, etc.

Qualifications:

• 3+ years’ experience in Marketing Analytics or Loyalty Marketing.
• Bachelor’s degree in data science, Statistics, Quantitative Economics, Mathematics, Marketing, Economics, Engineering, Operations Research. MS/MBA preferred.
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
• Strong analytical skills with a proven track record of solving complex business problems through data analysis and modeling.
• Ability to make sound recommendations that are backed by clear insights and clean data.

Key Skills:

• Advanced Data Analytics. 
• Attribution Modeling. 
• Forecasting. 
• Project Management and Reporting. 
• Market Research. 
• Handling Marketing Technologies.