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Marketing Coordinator

Related Companies – New York, NY

About Snark Park: Snark Park is a multi-faceted exhibition space that will house a series of immersive art installations, all created by the design studio Snarkitecture. Located in Hudson Yards, New York City, it offers visitors the opportunity to engage with an ever-changing program of design environments that play with material, texture and the reduction of color. An ecosystem of tailored design, Snark Park offers a unique retail experience with exclusive merchandise and food in collaboration with KITH Treats, Snarkitecture-designed limited edition art objects and one-of-a-kind collaborations with brands from around the world.
About Edge: Edge will be the tallest outdoor observation deck in the Western Hemisphere, offering a variety of thrilling experiences: a full panoramic view of the Manhattan skyline, a glass floor to stand on, 9 foot wall of angled glass to lean on and dining on the 101st floor.

About Hudson Yards: Hudson Yards is the largest private real estate development in the history of the United States and the largest development in New York City since Rockefeller Center. The site will include more than 18 million square feet of commercial and residential space, state-of-the-art office towers, more than 100 shops including New Yorks first Neiman Marcus, and a collection of restaurants curated by Chef Thomas Keller. The urban development will include approximately 4,000 residences, The Shed, a new center for artistic invention, 14 acres of public open space, a 750-seat public school and an Equinox branded luxury hotel with more than 200 roomsall offering unparalleled amenities for residents, employees and guests. The development of Hudson Yards will create more than 23,000 construction jobs.

Hudson Yards is the fulfillment of a remarkable collaboration that includes a talented group of visionaries planners, architects, engineers, designers, public servants, fashion icons, renowned chefs, business leaders, luminaries and more. They are working in partnership with New Yorks development and transportation authorities, and with some of the worlds most iconic retail brands and leading companies each of whom will call Hudson Yards home.Strategically located between 10th and 12th avenues from West 30th to West 34th Street, Hudson Yards is the center of the metropolitan region with unsurpassed connections to commuter rail service, the subway system, the West Side Highway, the Lincoln Tunnel and ferries along the Hudson River. The extension of the No. 7 Subway line, opened in 2015, arrives at Hudson Yards front door. In the nexus of Chelsea and Midtown West, this dynamic neighborhood is next to chic art galleries, award winning restaurants, popular bars and nightlife venues, and highly respected international fashion and design. The neighborhoods surrounding Hudson Yards, including Chelsea, West Chelsea and Hells Kitchen are buzzing with chic art galleries, innovative restaurants and bars, and highly respected international fashion and design. City dwellers hungry for a taste of the outdoors now have a variety of green spaces to explore including the much-celebrated High Line, Hudson River Park and Hudson Park & Boulevard. With the new No. 7 Subway extension open as of fall 2015, getting to Hudson Yards will be fast and easy.


The Hudson Yards Experiences team is seeking a coordinator to support the efforts of the marketing team for Snark Park and Edge. The Marketing Coordinator possesses strong executional, project management and creative skills with a background in digital/social media advertising and event planning. The marketing coordinator will play a critical role managing internal and external day to day communications to drive the marketing teams initiatives forward. The marketing coordinator should have strong project management skills and sense of urgency to manage and execute the variety of tasks within teams plethora of initiatives at a given time.

Marketing Project Management

  • Responsible for implementation of current and future advertising and marketing initiatives for Snark Park and Edge as designated
  • Project manage the day to day communication and execution of Snark Parks active campaigns with internal and external stakeholders
  • Develop and update on-going marketing calendars for digital, OOH, email marketing, social media campaigns, cross-promotional efforts with partners, etc.
  • Assist marketing team with the development of decks for sponsorship opportunities, internal meetings, etc.
  • Retrieve and consolidate consistent reporting across all marketing campaigns and general organic content pushes across social, mail marketing and website
  • Consolidate all metrics, extract and share key insights and provide actionable feedback on regular basis
  • Manage timeline and process for content (or other) approvals required with key partners to hit necessary deadlines
  • Regularly work with ticketing team and CMS platform to extract new opt-in emails and refresh email marketing list
  • Deliver reporting from various sources including the ticketing system, Square platform, customer surveys and Squarespace website, extracting key insights on customer data on consistent, weekly basis
  • Create and deploy surveys to assess customer satisfaction and glean additional insights about visitors
  • Manage and organize libraries of content by liaising with Community Manager and other team members
  • Update the Snark Park website with imagery and information as needed

Events and Social Media:

  • Actively track Snark Parks social media presence and provide robust bi-weekly reporting of engagement, growth metrics and sentiment analysis
  • Manage event coordination with vendors, internal and external stakeholders
  • Oversee logistical process of custom product creation for Snark Park events or general capsule collections
  • Administer lists of invitees for Snark Park events

Related is an Equal Opportunity Employer



  • At least 2-3 years of professional design experience
  • Experience with project management, reporting, coordination, planning, SEO, email marketing
  • Strong verbal and written communication, organizational and collaborative skills
  • Experience with analyzing a variety of reporting and providing actionable feedback
  • Self-motivated, entrepreneurial spirit with natural sense of urgency and ability to work under strict deadlines, work independently and within a team environment
  • Strong interest in art, fashion and design
  • Very organized individual with great initiative and ability to juggle multiple executional projects at a given time

Software Expertise:
  • Marketing: e-marketing platforms such as Constant Contact/MailChimp, Squarespace, Keynote and PowerPoint, Ticketing platformsand retail inventory system Square/Squarespace, Smartsheets, Facebook ads manager
  • Microsoft Suite, particularly Excel and Powerpoint
  • Keynote
What we offer:Best-in-class compensation and benefits package including:
  • Consolidated Personal Time Off (PTO).
  • Medical and Dental plan benefits after 30 days of employment
  • Fantastic 401k program with a 4% matching company contribution
  • Tuition Reimbursement program
  • Related Wellness Program including discounted rates at Equinox Fitness Clubs

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