Curry Up Now – South San Francisco, CA
Company Introduction:Annual Salary commensurate with experience and aligned with the company compensation metrics established10 days (80 hours) vested Paid Vacation per yearSick Leave (earned per pay period at 1 hour for every 30 hours worked, 72 hours per year max)Medical Insurance (Paid 75% by the company after 90-day collaboration period)Maternity/Paternity LeaveCell Phone ReimbursementCommuter BenefitsOffice Meals
Curry Up Now started in 2009 with a single food truck roaming the streets of Burlingame. With great success and an amazing team behind us, weve since expanded to three food trucks, six brick & mortar restaurants and two craft cocktail bars and have started franchising across the US.
Even though we have great plans to continually expand in the future, were still a small company and will always be a small company at heart. This means our employees aren t a faceless number to us. We cherish each and every employee as they really are the only reason we keep doing what we re doing.
JOB TITLE: Marketing Coordinator
REPORTS TO: Director of Marketing & Branding
DIRECT REPORTS: None, at this time
QUICK SUMMARY: The Marketing Coordinator will work with the Director of Marketing & Branding to help manage all aspects of marketing and branding for Curry Up Now and Mortar & Pestle Bar brands. The Coordinator will have a unique skill set in Marketing & Branding in the Food and Beverage Industry and will be instrumental in our continued growth, working with our Corporate Team, Restaurant Managers, and Franchisees on all Marketing & Branding requirements.
KEY AREAS OF PERFORMANCEMarketing and BrandingSocial Media MarketingGrand OpeningsGraphics, Menus, Website MaintenanceAdministration Support
SUPERVISORY REQUIREMENTSThere are no supervisory requirements for this position.
POSITION QUALIFICATIONSAdvanced Degree in Marketing/Branding/Communications preferred2-3 years of relevant work experience in Marketing and Branding within the Food and Beverage Arena. Experience with Franchising and marketing requirements related to the franchising processDemonstrated success in creative planningProficiency in Adobe Creative Suite, HTML Knowledge, Squarespace, Google Drive, Email communications, Microsoft SuiteMust live in the Bay Area and be willing to and able to commute daily to our headquarters in South San Francisco.Must be willing and able to commute to our restaurants or special events neededGeneral knowledge of OSHA and EEOC regulations, restaurant/food safety procedures, federal and state employment laws, on-boarding and employee exit requirements as it relates to the financial impact of the company in California and Franchisee StatesAbility to successfully perform all job duties of all marketing and branding functionsAbility to travel up to 30% of the time when necessaryWillingness to take on projects with a proactive attitudeStrong organizational skills with excellent oral and written communication skills and the ability to communicate with all levels of the organizationAbility to communicate effectively, both orally and in writing, in the English languagePossesses reasonable math and accounting skill (add, subtract, multiply, divide)Places a value on diversity, community, and shows respect for othersProven ability to solve problems and handle high stress situations in times of expansive growth with franchise storesAbility to interpret financial statements and understand contributing factors as it relates to marketing and brandingMust be prepared to multitask in accordance with the demands of the businessAbility to work weekends, holidays, and evenings if requiredDesire to learn and grow within the role and within the company
PHYSICAL DEMANDSPosition may be required to meet or pass through restaurant operations, but otherwise is a stationary kind of role.
WORK ENVIRONMENTThis person will work from our offices for the majority of the work performed. Meetings or other requirements within the restaurants may be required, however. Travel to Corporate Owned Restaurants and Franchise Restaurants across the United States may occur. The environment within the restaurant may be subject to extreme heat and wet, slippery floors, particularly in the food production area. Care must be exercised to wear appropriate attire such as skid resistant shoes to prevent slips.
The job description below is intended to describe the general nature and level of work being performed by the employees assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities or tasks which may be required to be performed in this position.
The Company may amend, change, or modify the responsibilities and duties of this position to meet business needs as necessary.
This job description does not constitute a contract for employment and may be changed at the discretion of Leadership with or without notice.
Responsible for coordinating the performance and control of the Marketing and Branding requirements for Curry Up Now. The Marketing Coordinator is responsible for the impeccable standards of excellence as it relates to marketing and branding for the business. This mid-level Coordinator role provides leadership, guidance, and support to the restaurant teams with the overall goal of ensuring the effective branding and success of the restaurants as it relates to brand awareness and marketing initiatives. The Marketing Coordinator consistently demonstrates, follows, as well as helps to enforce, company policies, practices, and procedures.
Sales and ProfitsHelps to develop and implement creative strategies for restaurants to ensure optimal sales and earnings, while having real-time knowledge of the branding situations in each property.Assists in the annual preparation of sales projections, forecasts, expense budgets, and capital expenditure budgets based on marketing and branding initiatives and strategies developed.Helps to meet or exceed budgeted sales through effective marketing strategiesMaximizes profits by controlling expenses within established budget guidelinesIdentifies, evaluates and responds appropriately to branding problemsAssists restaurant leaders in identifying sales growth opportunities in restaurant merchandising and local restaurant marketing ideas
Operations and Quality StandardsEnsure all restaurants meet or exceed Company Operations and Quality Standards in branding and marketing initiativesCurate and implement in-store marketing materialsDrive digital marketing initiatives in operations including paid media, online order setupCollaborate with the Corporate Staff, General Managers, Franchisees and other pertinent team members for operational controls of the restaurant branding that enhance brand accuracy and awarenessPerforms visitations at each restaurant on a frequent basis to ensure management teams understand strengths and developmental opportunities as they relate to marketing and branding standards. Provides a summary of visitations to company leaders at weekly Corporate MeetingsSupport and manage grand opening events
Hospitality, Culture, and Community InvolvementResponds immediately to all customer/vendor issues to ensure satisfaction has been achieved and relationships are maintainedSetup and coordinate in-store charitable fundraisersChecks with Director of Marketing and Branding often to monitor balances and credits with vendors and suppliersMonitors progress of restaurant managers ability to show positive change among their teamResponsible for providing direction to all team members with regards to achieving the standard that is established in the company valuesUnderstands and is capable of telling the company story how it was started, what it means and how it relates to communities in which our restaurants are locatedIdentifies opportunities for partnerships with local organizationsPromotes corporate citizenship and social responsibility
Recruiting and RetentionCollaborates with HR to ensure appropriate understanding of the impact recruiting and retention has on the company.
TrainingWorks with the Corporate Leaders to schedule and conduct training for managers on any new products, platforms, marketing/branding initiativesEnsures that all leadership is aware and trained in changes in company policy or procedures as it relates to marketing and brandingAids Managers in identifying potential problems and develops solutions for brand awareness
People DevelopmentDevelops managerial and leadership abilities of restaurant management staff through impeccable marketing and branding initiativesReinforces the companys Core Values consistentlyConducts meetings with restaurant management team as necessary regarding brandingProvides coaching and feedback on an on-going basisDemonstrates positive workplace practices according to company values
Employee RelationsAccurately and consistently documents store employee performance appropriatelyResponsible for following the approved termination process as outlined in the company Employee HandbookUses consistent practices in managing performance problems
Policies and ProceduresEnsures compliance on procedure outlined in all company reference manualsEnsures compliance on budgets, cash control, and safety and security policyMonitors Internal Brand Audit Controls within each restaurant on a frequent basisEnsures any accidents and incidents are reported to HR in a timely mannerEnsures compliance with all HR/Financial AuditsEnsures that proper I-9 identification and required information is in compliance during on-boarding for all future Marketing/Branding employees
AdministrationTrack and analyze online review platformsParticipate in weekly management meetings to report on weekly marketing and brandingManage Social Media content with PR TeamAssist with photo shoots and press inquiriesEnsure 3rd party vendors are accurate in menu edits and updatesUpdate company website and truck schedule as necessaryAssist with other administrative tasks as assignedMaintain relationships with vendors, insurance, IT vendors and other third-party providers to ensure for smooth marketing and branding managementProvides and maintains monthly calendars of events, meetings, and store requirementsChecks e-mail and Glip on a frequent basis and responds accordingly
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