Marketing Manager | Burlington, MA
In this key role you will market a portfolio of conferences from idea creation to execution. You will provide overall marketing expertise for all conference marketing plans with responsibility for campaign strategy, implementation, ROI and all conference analytics. Creates and implements when appropriate, consults with marketing peers and other functional teams to create a plan that includes strategy, database targeting plans, web marketing and analytics, SEO/SEM, email creative, search, social media and direct mail. As appropriate will negotiate media barters and forge relationships with trade associations
In this role you will:
What you ll need to succeed:
Who we are:
CBI, a division of Informa Connect, is the life sciences industry leader in providing thought leadership, actionable data, benchmarking, case studies and regulatory information through a dynamic conference platform that facilitates innovation, collaboration and elevation across the pharmaceutical, biotechnology, medical device and healthcare industries. CBI s proprietary and intensive market research and product feasibility testing methodology has helped CBI deliver timely and first to market content driven conferences. These include annual flag ship events such as PCC (Pharmaceutical Compliance Congress), PAP (Patient Assistance and Access Programs), Pharma Accounting and Reporting Congress, Pharma Forum and Medicaid and Government Pricing Congress.
Benefiting over 6,000 executives annually, CBI conferences provide the market with leading edge, actionable information on the most compelling industry mega and micro trends through exclusive thought leadership presentations from our esteemed speaking faculty and government officials. CBI conferences also serve to connect executives and decision makers with technology, regulatory and consulting solutions from Fortune 500 companies and the most cutting edge solution providers.
Informa is a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. We are listed on the London Stock Exchange and a member of the FTSE 100.
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.
What makes Informa different:
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