Job Id : 1927
Jobtitle : Marketing Manager
Location : White Plains, NY
Company Name : PepsiCo
Industry : Information Technology
Salary : $43,000 - $98,000 YEAR
Job type : Fulltime
Posted on: 2019-07-26
Required Skills : Information, Technology Engineering, Design
Benefits : No benefits are available
As part of PepsiCo Beverages North America (PBNA), the WATER+ portfolio is critical in ensuring we are positioned to meet the current and future demand of consumers. WATER+ is one of the most dynamic and critical beverage categories, where there is a strong need to build brands that connect with consumers. The PepsiCo PBNA WATER+ team is comprised of a variety of water solutions, ranging from established $1BN+ brands like Aquafina, to newly created brands like LIFEWTR and bubly as well as nascent brands that are on the horizon. bubly sparkling water launched in 2018 and is leading W+ growth with-in the PBNA portfolio and the unsweetened sparkling category. PBNA has a bold aspiration to grow bubly exponentially over the next few years both in sales and in consumers hearts. This requires bold and innovative thinking that will translate to new platforms and integrate broadly with consumers ever-evolving lifestyles and values.
SodaStream (SST) is the #1 at-home sparkling water brand that uniquely provides consumers with the experience to customize their sparkling water in both flavor and carbonation. SodaStream will continue to expand penetration significantly in the U.S. driven by growing demand for customization and the macro movement to reduce single use plastics. SodaStream and the ‘beyond the bottle’ category is PepsiCo’s top priority beverage platform.
The Marketing Innovation Manager for bubly is responsible for partnering with the SST team and cross functional experts including insights, R&D, finance, supply chain, legal etc… to determine the most viable product/pack solution for a combined bubly and SodaStream offering. This person will then lead the commercialization of the preferred solutions and ready for launch.
The position will report directly to the VP Marketing SodaStream with a dotted line to the SR Director of Strategy & Innovation for Water+ with primary location within the Water+ team in White Plains, NY.
Partner with insights to develop consumer learning agenda that assesses the current and future U.S. market for bubly on SodaStream as well as current behaviors, attitudes and desired benefits
Partner with broader SST team to brief R&D (product & packaging) on optimal solutions for development
Collaborate with bubly communications team to ensure seamless and consistent integration into broader brand communication strategies
Work with finance and legal teams to determine optimal economic model
Work the full cross functional matrix to commercialize and launch the ideal bubly SST line-up
Influence key internal and external stakeholders to resource and support key bubly xSST initiatives for maximum retail impact
Minimum: Qualification: Undergraduate Degree
Minimum: 5-8 years prior experience with undergraduate degree; 2-5 years prior experience with advanced degree
Preferred: Prior Marketing experience within consumer-packaged goods
This is unique Marketing position, reporting to both the Water+ team as well as the SodaStream Marketing team. It is a great opportunity for the candidate to demonstrate the ability to manage multiple stakeholders to achieve a common win.
Key strengths will include:
Demonstrated ability to collaborate and influence across organizational boundaries and at all levels of the organization
Exceptional project management and cross functional collaboration ability
Exceptional results orientation – with a high degree of personal initiative and leadership in a lower resource environment
Prior innovation experience with demonstrated success in developing and launching new food and beverage products preferred but not mandatory
Relocation Eligible: Not Applicable
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
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