With guidance from the Social Media Manager, the Paid Media Specialist works closely with department leads to support all paid digital marketing campaigns to increase brand awareness, generate leads and drive traffic to websites. The individual should possess a strong grasp of the primary online marketing strategies, such as Paid Search, Display, Social Media Platforms, content marketing, targeting and retargeting. This position will work with the digital marketing group and marketing teams to execute paid search, display and social advertising strategies across multiple B2C and B2B brands.
This includes keyword research and management, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis, tag implementation and campaign reporting.
The Paid Media Specialist will be integral in the development and management of effective digital strategy and media buying and will work with the marketing team to brainstorm and create paid media initiatives to promote the Hay House brand, authors and products and grow the assigned social channels.
Primary Duties and Responsibilities
Manage daily execution of digital media paid search campaigns (PPC/PPL/SEM)
Manage digital media paid search campaigns and paid social campaigns to weekly and monthly budget goals
Analyze performance data, provide reports, and appropriate action plans.
Collaborate within the department on research, campaign creation, and optimization efforts
Manage internet marketing and advertising on Facebook, Instagram and AdWords including ad placements and evaluation/analysisof online advertising opportunities
Monitor and optimize campaigns daily to meet company ROI goals
Run SEM campaigns in Google AdWords and Bing Ads
Participate in special projects or other duties, as assigned
None at this time.
Skills, Knowledge & Abilities
Advanced knowledge of social media best practices
Advanced experience with Facebook Business Manager, Ad Manager
Experience with implementing and troubleshooting Facebook Pixels
Exceptional knowledge of building and creating Facebook audiences
Working knowledge of Google Analytics campaign tracking, Google Tag Manager, Asana, Slack, and Sprout Social, strongly preferred
Knowledge of all paid media channels advance targeting capabilities and best practices
Expert experience managing multiple paid media campaigns simultaneously with large budgets across multiple platforms
Technical proficiency for use of the personal computer, Microsoft Excel and Word; basic Photoshop/design software skills a plus
Results-oriented, self-motivated, creative, innovative, and organized with high attention-to-detail
Ability to prioritize and manage multiple projects and priorities simultaneously
Must have strong problem-solving skills, analytical skills, and writing skills
Excellent verbal and written communication skills
Education and/or Experience
2+ years of paid media experience with brand-related social media marketing within relevant social media channels, including Facebook, Instagram, YouTube, Twitter, Pinterest, etc
Experience and proficiency in Google Analytics and Google AdWords
Google Analytics Certification is a plus
Theoretical knowledge typically achieved through a related two-year college experience, such as an Associate degree in marketing or equivalent
Experience driving business results through social media campaigns and paid/promoted posts
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus in order to read.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically an open office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this position description changes the at-will employment relationship existing between the Company and its employees. Distribution of this item outside of the Company without an authorized release is a violation of Company policy.
About Hay House
Hay House is one of the fastest-growing mind-body-spirit and transformational enterprises in the world, selling our products and services in more than 35 countries. Our company currently publishes approximately 300 books and 350 audio programs by more than 130 authors, and employs a full-time staff of 100-plus. Hay House is a medium-sized media company bringing in big-name authors and teachers such as Louise Hay | Wayne Dyer | Doreen Virtue | Gabrielle Bernstein | Iyanla Vanzant | Jerry & Esther Hicks | Kris Carr | Jorge Cruise | Marianne Williamson | Caroline Myss | Nick Ortner | Cheryl Richardson | Christiane Northrup and many more who are attracted to our innovative approach to engaging with readers and students in the 21st century.
Hay House has offices in Carlsbad, CA, Austin, TX and New York, NY with international divisions in Australia, the United Kingdom, and India.
Job Type: Full-time
Salary: $40,000.00 to $50,000.00 /year
Classic Journeys - La Jolla, CA
Thermo Fisher Scientific - Carlsbad, CA
Dermatology Specialists, Inc. - Oceanside, CA
News America Marketing - Encinitas, CA
Lee & Associates - Carlsbad, CA