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Reprise - Senior Specialist, Paid Search

IPG Mediabrands – Los Angeles, CA

We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Specialist, Paid Search. The Senior Specialist of Search Engine Marketing will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid search platforms.


Essential Functions

  • Developing, optimizing, and maintaining paid search campaigns for clients
  • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
  • Daily campaign & budget management including optimizations
  • Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis
  • Supporting the team Director
  • Professional communication with clients, vendors and partners
  • Implement SEM best practices
  • Keeping abreast of industry news and developing POVs to communicate relevant updates to client
  • Brainstorming/researching targeting & copy ideas for specific campaigns
  • Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
  • Familiarity with 3rd-party tracking vendors
  • Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
  • Putting together client-friendly production sheets for approval
  • Manage/training Associate Analysts on the search team and responsible for overseeing their career development

Qualifications

Education:

  • Bachelor s degree required

Work Experience:

  • Minimum 2 4 years experience of SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus

Skills:

  • Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (Marin/Kenshoo), AdWords, Bing Ads, and Gemini.)
  • Experience working on enterprise level PPC accounts with large budgets
  • Expert ability in keyword research, ad copy writing, landing page optimization, and bid management
  • Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
  • Technical background a plus (conversion tagging, FTP, HTML, etc.)
  • Excellent writing and communication skills
  • Firm grasp of how to test marketing tactics and achieve performance metrics
  • Thought leadership a plus
  • Extensive knowledge of Microsoft Excel
  • Excellent quantitative and qualitative analysis skills

About Reprise

At Reprise, were reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the worlds biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now.

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