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Sales Associate - Television Entertainment Tradeshows

Reed Exhibitions – New York, NY

Details about the job...


You will be responsible for supporting exhibition and visitor sales team for Reed MIDEM television markets MIPTV, MIPCOM, MIPCANCUN and MIPCHINA, including direct and indirect sales with a focus on acquisitions of new business of participating companies across North and Latin America. You will also contribute to the global turnover of MIP Television Markets by developing databases and identifying new potential customers.


Key responsibilities:


  • Provide administrative support of day-to-day operations for MIP TV MARKETS department

  • Maintain and update daily all sales inventory of advertising, sponsorships and exhibit spaces

  • Manage Database and contracts entries (Salesforce, other tools)

  • Key role in lead activation programs (identifying new leads / databases to acquire to meet MIP TV MARKETS objectives) generation campaigns / market research for television trade shows

  • Coordinate visitor acquisition campaigns and provide reporting as required; make cold calls to leads

  • Recruit producers, buyers, development execs, tech professional and others profiles to MIP Markets

  • Assist VP of sales and business development team for participation at industry events

  • Support pavilion holders in organizing their presence, help recruit participants

  • Identify potential leads/partners; discuss with sales team best way to approach them; make use of social media (LINKEDIN) and make prospecting calls

  • Support on local communication efforts (including e-blasts, overseeing marketing assignments and also attending certain industry events); maintain media kits and produce sales presentations for sales team

  • Assist sales team on stand, advertising and sponsorship renewals



  • This job may be for you if

    • You have 3-5 years of experience in a sales and/or marketing office environment with a good working knowledge of database management (must be computer savvy).

    • You have the ability to work both independently as well as collaboratively on all Reed MIDEM shows.

    • You are organized, detail orientated and able to take direction in a high-paced environment.

    • You thrive in an international multi-cultural business environment


    Language skills: Bilingual Spanish/English highly desired, French and Portuguese will be a plus

    Reed MIDEM is a member of Reed Exhibitions, the worlds leading events organizer.
    We organize high quality international professional markets that are unmissable events for the key actors of the Real Estate, the TV and the Music industries.
    Our values, Multicultural, Excellence, Innovation these are the keys to succeeding in our ambitions: being a trusted partner and delivering exceptional experiences to our clients.
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Reed Exhibitions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1-877-734-1938.

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