Social Media Understanding of best practices and trends in social media marketing, and ability to quickly audit a client profile and make impactful recommendations Familiarity with navigating social listening platforms & analyzing social data Run regular owned social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, G+ Hangouts, etc.) Experience designing and launching paid social campaigns and track their success (e.g. Sponsored Tweets, LinkedIn Sponsored Updates, Promoted Pins, Facebook Sponsored Posts, Instagram Stories) Explore new ways to engage and identify new social networks to reach target buyers Track, measure, and analyze all initiatives to report on social media ROI Maintain an active and well-rounded personal presence on primary social platforms, with a strong understanding of each network’s unique best practices (Facebook, Twitter, G+, LinkedIn, YouTube, etc.) Required Skills/Qualifications 1-2+ years of in-house or agency social media marketing, or inbound marketing experience. Recent college graduates acceptable with right training/course work. A passion and strong understanding of the industry Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of clients across different verticals An analytical mind and interest in using data to optimize/scale promotional strategies and tactics Excellent organizational skills to work independently and manage projects with many moving parts Excellent communicator and creative thinker, with an ability to use data to inform all decisions Strong attention to detail and organizational skills Professional demeanor Ability to present and speak with authority, professionalism and passion Excellent written and oral communication skills In-depth knowledge of the various paid marketing channels and technologies, including social network advertising (Facebook, Twitter, LinkedIn, Pinterest, Instagram and more) Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, link building, content marketing, etc. A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
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