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SEO/Digital Content Specialist

Central Garden & Pet – Walnut Creek, CA



Management



Salary : $50000 - $80000  / YEAR

A little about us, Central Garden & Pet Company (NASDAQ:CENT and CENTA), is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Our office is located just a block from the Pleasant Hill Bart Station and is near great restaurants and the Iron Horse Trail, with a short drive to downtown Walnut Creek.  Corporate office employees enjoy a free fitness center, free parking, product discounts, discounted membership at Club Sport and an amazing educational assistance program in addition to great medical, dental, vision, life and disability insurance.  Please see our website at www.central.com for additional company information.

MEASURES OF SUCCESS

Partner with brand, digital and sales teams to create content across branded and retailer websites such as videos, photos, infographics, and articles

Create technical style guides and enforce digital platform best practices

Manage content creation calendars to ensure cohesiveness and differentiation between websites (branded and retailer)

Update products in product and brand presences on .com and eComm sites

Work with pure play and omni-channel teams to write salient bullets and product information, as well as create and manage digital assets

Participate in photo and video shoots with internal and external sources

Collect and manage data input into our PIM ensuring accurate publishing on the syndicated sites

Partner with eComm content compliance team to ensure all required content standards are met on strategic properties

Content analysis for competitors to identify white space opportunities and apply learnings

Be main point of contact for independent retailers regarding digital assets

Manage content platform (such as Contently or other) by monitoring content success by contributor, story type (infographic, article or video), story length and persona type

Do deep dives into engagement using Google Analytics and optimize content accordingly

Ensure content is targeting the correct keywords and answering consumer questions

Monitor Amazon keyword rankings (using tools and AMS) and give insight into the highest converting keywords to apply to our product detail pages

IDEAL CANDIDATE ATTRIBUTES

Bachelor’s Degree in Marketing, Business, Statistics or similar analytical field of study

3-5 years related experience

Comfortable working with SEO/SEM tools such as AdWords, Moz, SEM Rush, etc.

Strong writing skills

Solid creative point of view with proven ability to inspire teams to deliver high-impact work on time, on budget and on brand

Detail oriented and data driven

Can work independently with minimal guidance

Possess exceptional organizational and time management skills; self-starter; ability to project manage and prioritize work

Experience working in a fast paced and demanding work environment and able to commit to and meet team deadlines

Intellectual curiosity and thirst for innovation and success

Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners

Very Hands-On and "Can Do" attitude

Ability to work in a constant state of alertness and safe manner.

WORK ENVIRONMENT

This position is based in a quiet, professional, corporate office environment.  This position requires the frequent use of a computer; much work time is spent sitting. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

 

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