Job Id : 561
Jobtitle : SEO/Digital Content Specialist
Location : Walnut Creek, CA
Company Name : Central Garden & Pet
Industry : Information Technology
Salary : $50,000 - $80,000 PER YEAR
Job type : Fulltime
Posted on: 2019-07-01
Required Skills : Management
Benefits : No benefits are available
A little about us, Central Garden & Pet Company (NASDAQ:CENT and CENTA), is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Our office is located just a block from the Pleasant Hill Bart Station and is near great restaurants and the Iron Horse Trail, with a short drive to downtown Walnut Creek. Corporate office employees enjoy a free fitness center, free parking, product discounts, discounted membership at Club Sport and an amazing educational assistance program in addition to great medical, dental, vision, life and disability insurance. Please see our website at www.central.com for additional company information.
MEASURES OF SUCCESS
Partner with brand, digital and sales teams to create content across branded and retailer websites such as videos, photos, infographics, and articles
Create technical style guides and enforce digital platform best practices
Manage content creation calendars to ensure cohesiveness and differentiation between websites (branded and retailer)
Update products in product and brand presences on .com and eComm sites
Work with pure play and omni-channel teams to write salient bullets and product information, as well as create and manage digital assets
Participate in photo and video shoots with internal and external sources
Collect and manage data input into our PIM ensuring accurate publishing on the syndicated sites
Partner with eComm content compliance team to ensure all required content standards are met on strategic properties
Content analysis for competitors to identify white space opportunities and apply learnings
Be main point of contact for independent retailers regarding digital assets
Manage content platform (such as Contently or other) by monitoring content success by contributor, story type (infographic, article or video), story length and persona type
Do deep dives into engagement using Google Analytics and optimize content accordingly
Ensure content is targeting the correct keywords and answering consumer questions
Monitor Amazon keyword rankings (using tools and AMS) and give insight into the highest converting keywords to apply to our product detail pages
IDEAL CANDIDATE ATTRIBUTES
Bachelor’s Degree in Marketing, Business, Statistics or similar analytical field of study
3-5 years related experience
Comfortable working with SEO/SEM tools such as AdWords, Moz, SEM Rush, etc.
Strong writing skills
Solid creative point of view with proven ability to inspire teams to deliver high-impact work on time, on budget and on brand
Detail oriented and data driven
Can work independently with minimal guidance
Possess exceptional organizational and time management skills; self-starter; ability to project manage and prioritize work
Experience working in a fast paced and demanding work environment and able to commit to and meet team deadlines
Intellectual curiosity and thirst for innovation and success
Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners
Very Hands-On and "Can Do" attitude
Ability to work in a constant state of alertness and safe manner.
This position is based in a quiet, professional, corporate office environment. This position requires the frequent use of a computer; much work time is spent sitting.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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