Social Media Coordinator

DCD Automotive/BOCH – Norwood, MA

Job Title: Social Media Coordinator

Status: Full Time

Position Overview

This is an exciting opportunity to direct regionally engaging media channels, with ownership of mixed media management, online reputation management, and community management. The Social Media Coordinator is responsible for developing, implementing and elevating DCD Automotive/BOCH & its brands across all digital & social media communication platforms. This includes campaigns supporting all brands owned & operated by DCD Automotive/BOCH including Boch Toyota, Boch Honda, Boch Nissan, Boch Chevrolet, Boch Hyundai, Boch Honda West, Boch Toyota South, Boch Nissan South and Boch New To You Superstore . In addition, the Social Media Coordinator is a core component of planning all brand activations, and corporate social responsibility projects.

This position is a hands-on role, reporting to the Chief Operating Officer and overseeing phases of social activation & community management for integrated social media campaigns. In addition, this role directly supports campaigns amplified by advertising Agency of Record, via paid media. The Social Media Coordinator will partner with the internal creative department, and other operational teams, to deploy engaging storytelling assets for roll out across the marketing mix – including paid, owned and earned media channels.

Primary Responsibilities Include:

  • Support development of social & digital media marketing plan
  • Support a robust infrastructure of a brand-owned social & digital media ecosystem on all relevant platforms
  • Merchandise importance, value & impact of social/digital media engagement, throughout the Boch Automotive organization
  • Manage implementation of strategic editorial calendars that focus on building brand awareness, engaging target audiences for each brand, and driving conversions (e.g., sales, end user engagement, etc.)
  • In partnership with Agency of Record, support creation of compelling, thoughtful storytelling content that presents the DCD Automotive/BOCH brands as industry champions, both in tactics & thought leadership
  • Support holistic social media content strategy via reputation & community management best practices
  • Assist in maintaining of a robust image library of unique photos and video resources
  • Support analysis of post-campaign performance and assesses learnings to report ROI and direct future campaign planning
  • Qualifications:

  • Bachelor’s degree required
  • 3+ years of relevant experience developing & executing integrated social/digital media campaigns
  • Superlative copywriting skill, with an understanding of cultivating individual brand voice throughout a portfolio of holdings
  • Strong analytical skills, with a keen eye for identifying trends in data & how to merchandise them
  • Passionate storyteller & advocate for the power of social/digital media
  • Positive, constructive approach to challenging circumstances
  • Exceptional attention to detail, grounded in an understanding of how to prioritize work & understand sense of urgency
  • Proven track record of managing multiple priorities in a fast-paced environment
  • Awareness of, and commitment to remaining at the forefront of, industry trends
  • Expertise in leading social media platforms, including but not limited to:
  • Facebook / Messenger
  • Instagram / IGTV
  • Snapchat
  • Twitter
  • LinkedIn
  • Pinterest
  • WeChat
  • Google / YouTube / etc.
  • Additional Skills to Highlight

  • Prior portfolio brand or agency experience
  • Social media amplification of brand experience activations
  • Fluency in leading website content management systems
  • Proficiency with Adobe Photoshop / Creative Suite, or equivalent
  • Photography or videography skills
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