Product Marketing Specialist

Cogito Corporation – Boston, MA

Cogito is looking for an experienced, high-energy Product Marketing Specialist to augment field activities and drive customer and partner engagement as well as influence overall product strategy based on feedback. You will be encouraged and empowered to look for new ways and solutions to respond and address our customer needs in creative ways. Reporting to the Director of Product Marketing, the Product Marketing Specialist is an individual contributor role who will be a subject matter expert on the Cogito solution. This person should be able to provide an in-depth understanding of what the product does and how it does it. They will be involved in all aspects of ensuring that the Cogito sales team and our partners have the right demos, enablement, and both technical and sales content to support the sales process. As part of Product Marketing, this individual will work with Product Management to constantly assess the product-problem fit, ensuring that what was built, shipped, and sold exceeds our customer's expectations. They will also be heavily involved in the generation of competitive insights and training for both direct and channel salesforces. This role requires a deep understanding of our products in order to synthesize product capabilities to effectively communicate customer benefits and develop scalable sales tools. Responsibilities:

  • Understanding the technical details of the product, including how our product works, is configured, and is deployed, and subsequently communicating the value for the end user
  • Creating and managing various industry-focused demos and demo environments and working closely with sales to help present the capabilities of these solutions to meet customers’ needs
  • Working with our internal technical and product teams to help develop and articulate product use cases that address customer needs while maintaining consistency of our overall product messaging and positioning
  • Conducting in-depth competitive research and analysis to create accessible competitive content for the field
  • Representing the voice of the customer and providing customer and market insights to Sales, Customer Success, Product Management, and Marketing teams
  • Developing both sales and technical content to drive product awareness and influence purchase
  • Creating scalable sales tools that articulate Cogito’s value proposition, including case studies, presentation decks, videos, and other customer/prospect-facing collateral
  • Applying product expertise to be an effective resource for sales in closing deals and growing accounts
  • Working with our channel partners to develop compelling sales content, demos, sales training, and enablement activities
  • Requirements:
  • 3+ years in a product marketing, product management, or technical marketing role with a SaaS company
  • BA/BS Degree
  • Knowledge of customer service, call center and/or CRM tools preferred
  • Previous work enabling partners and direct sales teams preferred
  • Experience creating hands-on demos preferred
  • Some travel is required
  • Skills:
  • Ability to prioritize and manage multiple simultaneous projects with multiple stakeholders in a dynamic, fast-paced environment
  • Strong understanding of market and buyer dynamics
  • Competitive research expertise required
  • Strong verbal, written, and presentation skills to communicate complex technical and product capabilities in a compelling, accessible manner
  • Proven ability to develop strong relationships and comfortably interact with executive-level management
  • Excellent project management skills and attention to detail
  • Oriented towards having an impact and producing results
  • Outstanding interpersonal skills with collaborative working style
  • Self-motivated and able to take initiative without needing a high level of supervision
  • Demonstrated ability to work independently and adapt your style to rapid organizational and platform change
  • Benefits Your choice of comprehensive benefits for you and your family’s health, dental, vision, disability, and life insurance Frequent catered lunch and live product demos 401(k) retirement plan options Ongoing professional development and cross-training 20 days vacation time, 5 days sick time, 2 floating holidays and 11 company holidays (yes, Patriot’s Day is a holiday) 2 "Be Gentle" personal days Company paid parental leave upon hire Competitive pay, stock options, and annual bonus eligibility Casual dress and fun office atmosphere Pre-tax commuter benefits Stocked groceries in the kitchen Office location in the heart of Boston with convenience to the MBTA lines Equal Opportunity Employer Cogito is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status. Authorization to Work Applicants for employment in the US must be authorized to work in the US.

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