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Web marketing/SEO Manager

Synopsy Inc – Dulles, va



Engineering, Information Technology, Design



Salary : $50000 - $80000  / YEAR

Key Responsibilities

Analyzing key website flows and providing recommendations and strategies to grow onsite conversions

Work with UI/UX team to create alternative variations of key website flows

Perform ongoing website analytics on key website flows (with support from other teams)

Perform ongoing keyword discovery, expansion and optimization

Perform ongoing website updates via CMS

Research and implement search engine optimization recommendations

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Monitoring and optimizing several hundred actively managed keywords

Manage regular reporting and tracking, report metrics appropriately and flag issues for internal stakeholders

Propose new digital marketing strategies and methodologies 
 

Required

Solid understanding of performance marketing, conversion, and online customer acquisition

Proven SEO experience

In-depth experience with website analytics and SEO tools, specifically Adobe Analytics and Brightedge

Up-to-date with the latest trends and best practices in SEO

Working knowledge of Google Search Console, Bing Webmaster, Adobe Experience Manager.

Basic copy-writing skills

Superior research and analytical skills

HTML knowledge

Self-starter with a strategic mind and ability to work independently 

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