Data Analyst

Key Responsibilities:

• Data Analysis & Insight Generation:

  Analyze diverse datasets to identify trends, patterns, and unique angles for content studies. Interpret data using a range of techniques and parameters to meet the content team s needs. The data analysis are used to create high quality data studies with the goal of garnering news coverage and backlinks for the company.

• AI Integration:

  Use and prompt generative AI tools (e.g., ChatGPT, AI data analysis platforms) to assist in data exploration, cleaning, and summarization. Efficiently blend manual and automated approaches to maximize productivity and accuracy.

• Automation & Scripting:

  Run and develop scripts (Python, R, etc.) for data collection, processing, and automated report generation. Design workflows that streamline recurring analysis tasks.

• Web Scraping:

  Obtain structured and unstructured data from web sources using scraping tools (BeautifulSoup, Google Colab, Selenium, etc.). Clean and validate scraped data for analysis.

• Data Visualization:

  Create clear, engaging data visualizations using tools like Tableau, Google Sheets, Excel, or Python libraries (Matplotlib, Seaborn, Plotly) to support content narratives.

• Collaboration & Communication:

  Work closely with writers, editors, and content strategists to translate data findings into compelling, reader-friendly insights and visual assets.

• Quality Assurance:

  Validate data accuracy, troubleshoot anomalies, and document methodologies to ensure reliability and transparency.

Required Skills & Qualifications:

• Technical Proficiency:
  • Experience with SQL for querying and managing databases.
  • Skilled in web scraping and automation (BeautifulSoup, Selenium, etc.).
  • Advanced Excel/G-Sheets (pivot tables, formulas, data modeling).
  • Experience with Google BigQuery and Looker
• AI & Automation:
  • Experience using or prompting AI tools for data analysis.
  • Familiarity with AI for automating routine analytic processes.
• Data Visualization:
  • Competent in building dashboards and custom visualizations (Tableau, Excel, or equivalent).

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