Senior Data Analyst

Responsiblties:

• Define reporting tag structure and requirements that enable complex reporting of website KPIs focused on acquisition, engagement, and conversion.
• Work closely with web team to provide implementation requirements for Google Analytics, Google Tag Manager, LookerStudio, and Google Datastudio.
• Work collaboratively with cross-functional teams to define reporting requirements for the UW Medicine website.
• Work collaboratively with marketing strategy team, other SMC colleagues and our marketing and media buying agencies, to help build, analyze, and develop dashboards around KPI's and related metrics for service line marketing, brand, and related campaigns.
• Support marketing strategy team's primary KPI, which is to drive patient acquisition and retention, through thoughtful reporting using one-time reports as well as customized dashboards for reoccurring reporting needs that integrate data from both Google Analytics and our CRM tool.
• Watch KPI performance daily to identify trends and potential issues.
• Work closely with web development to ensure new feature releases are tracked and reportable.
• Understanding business questions that drive reports:
• Listen to business questions and reporting requirements to create one-time reports and dashboards that provide data driven answers that aid in business decisions.

Key Skills:

• Statistics and mathematics.
• Data management and infrastructure.
• Critical thinking.
• Verbal and written communication.
• Problem solving.
• Programming and coding.

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