Digital Marketing Manager

We are looking for a dynamic and creative Digital Property Marketing Manager to lead our online marketing efforts for our real estate portfolio. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance property visibility, attract prospective tenants or buyers, and drive engagement across digital platforms.

Key Responsibilities:

1. Marketing Strategy Development:

   • Design and implement innovative digital marketing strategies tailored to showcase our real estate properties effectively.
   • Conduct market research to identify trends, target audiences, and competitive analysis.

2. Content Creation and Management:

   • Develop compelling content for property listings, blogs, newsletters, and social media platforms that resonate with potential clients.
   • Create high-quality visuals, including photographs, virtual tours, and promotional videos, to enhance property presentations online.

3. Digital Advertising:

   • Manage PPC campaigns, social media ads, and other digital advertising efforts to increase property visibility and lead generation.
   • Utilize analytics tools to track performance, optimize campaigns, and report on key metrics.

4. SEO and Web Presence Optimization:

   • Implement SEO best practices to improve search engine rankings for property listings and related content.
   • Collaborate with web developers to enhance the user experience on the company website.

5. Social Media Management:

   • Develop a robust social media strategy to engage with followers, promote listings, and build brand awareness.
   • Monitor social media channels for inquiries and respond promptly to potential clients.

6. Collaboration and Coordination:

   • Work closely with sales teams, property managers, and external partners to ensure cohesive messaging and branding.
   • Coordinate marketing campaigns with offline efforts and company events as necessary.

7. Reporting and Analysis:

   • Analyze marketing performance data to assess the effectiveness of campaigns and strategies.
   • Provide regular reports and insights to senior management on market trends, campaign performance, and ROI.