Salesforce Data Analyst

 Responsibilities:

• Collaborate closely with stakeholders, including business analysts, to understand their data requirements and translate them into effective Salesforce lists, reports, and dashboards.
• Build various Salesforce Marketing Cloud automations via SQL to combine several customer data points into one campaign list for highly personalized communications.
• Lead the design and development of complex lists, reports, and interactive dashboards to provide actionable insights for different departments within the organization.
• Ensure data accuracy and integrity by implementing best practices in data modeling, validation rules, and data governance within the Salesforce platform.
• Utilize your deep knowledge of Salesforce reporting tools and features to create dynamic and user-friendly reports and dashboards that meet end-users' needs.
• Stay updated on the latest Salesforce enhancements and industry best practices related to data visualization and reporting, and apply this knowledge to continuously improve our reporting capabilities.
• Collaborate with Salesforce Developers and Marketers to ensure that data extraction, transformation, and loading processes align with reporting requirements.
• Assist in training and educating end-users on how to effectively use Salesforce lists, reports, and dashboards to drive informed decision-making.

Qualifications:

• Possess 5+ years of Digital Marketing experience, accentuated by a specialization in Salesforce Marketing Cloud, Sales Cloud, & Commerce Cloud.
• Salesforce certifications, such as Salesforce Data Architect or Sharing and Visibility Architect.
• Bachelor’s Degree or higher in Marketing, Communications, Computer Science, or a related field and/or equivalent work experience.

Key Skills:

• Needs analysis.
• Eliciting requirements.
• Business case definition.
• Requirements writing.
• Requirements review.
• Flow and process diagramming.
• Wireframing.
• Business data analytics.