Business Data Analyst

Responsibilities:

• Handle the pre-sales process based on the opportunities and goals clients present.
• Drive revenue and increase advertiser satisfaction by working cross-functionally with clients, sales, account managers and operations.
• Brainstorm on ideas that have the potential to increase revenue for the company and execute it with the team's help.
• Projecting client’s potential revenue using sophisticated techniques like Predictive Analytics and Mathematical Modelling
• Developing optimal audience targeting strategies which cater to client’s KPI with realtime analysis & benchmarking.
• Development of automated in-house cross-team functional tools which increase efficiency by at least 2x and promote precision along with accuracy.
• Support Campaign Management team with live optimization support and techniques including segment creation throughout the life cycle of a campaign.

Requirements:

• 1 year of media experience preferred, but not required.
• Idea-driven; creates and improves strategies and processes.
• Ability to see the big picture, identify key issues, and provide proactive tactical and strategic recommendations.
• Detail-oriented and diligent work ethic with excellent organizational, project/time management, and problem-solving skills.
• Ability to excel in a highly dynamic, fast-paced environment that requires fast learning and flexible thinking.

Key Skills:

• SQL.
• Critical thinking.
• Machine learning.
• Microsoft Excel.
• Problem solving.
• Statistical analysis.
• Programming Languages.
• Statistics.

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