Marketing Manager

To define, develop and execute the Government, Healthcare and Education Audience Global Marketing Plan by: Defining the key Government, Healthcare and Education personas and develop buyer behavior insights Align appropriate Xerox offerings to the Government, Healthcare and Education audience segments and prioritize working with the Offering Marketing, Field and BG teams Develop Government, Healthcare and Education audience targeted messaging/ value proposition and deploy an annual marketing plan by defining the appropriate marketing mix / budget split to promote these Xerox offerings globally (encompassing digital demand gen, direct marketing, social, events, PR, web through to sales tools/proposals) supporting both indirect and direct channels Working with the Digital Demand and Field marketing teams to create and then deploy the plan Assess plan KPI metrics and adjust plan to continuously improve Part of the global marketing team, responsible for the global audience marketing plan. Working collaboratively with the business group, offering, channel and field marketing teams to ensure the plan aligns to our business priorities and can be practically implemented through both direct and indirect channels and across Americas and EMEA operations.

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